Niek Botden

Specialised in all aspects of (international) (greenhouse) horticulture with most focus on cut flowers. Specialised in product and proces quality performance management and business development

June 1999 – June 2001: MSc. Crop Science Wageningen University (WU), Specialization Horticulture in “Plant and Crop” and “Farm and market”

September 1995 – June 1999: BSc. Crop Science Wageningen University (WU)

September 1989 – September 1995: Secondary school Atheneum VWO Thomascollege in Venlo

Grown up in a greenhouse horticultural family;

International contact network to gain for the best knowledge and solutions;

Developed “helicopter”-view on the international horticultural vegetable and ornamental sector and its supply chains towards consumers;

Multi-system analysis with techno-managerial approach of horticultural production and (international) trade systems;

Multi-link analysis performance quality management on whole supply chain approach;

Conversion of (complex, fundamental) theoretical knowledge into practical solutions on both plant physiological production as well farm managerial advisory services (as being facilitated by “HortiSolutions B.V.”);

Conversion of strategic and tactical strategies into working successful activities of local users;

Defining optimal international market penetration strategy and converting this into production- and marketing activities as well involved necessary certification schemes to gain preferred supplier position;

Development of cross-border quality assurance systems (as being facilitated by “HortiSolutions B.V.”);

Definition of horticultural performance indicators and development of performance measurement

Organizing horticultural training / study tours in horticultural sector in The Netherlands (as being facilitated by own company “HortiLink”);

Access to knowledge sources of in the agricultural world considered famous Wageningen University and Research Centre.