Dan Forbush

I’m glad to advise advancement and admissions officers at colleges and universities on the strategic use of Facebook and other social networks. I’m currently leading Skidmore College’s search for a social-network vendor, and am becoming increasingly familiar with the tools available for creating a college-branded network. With other academic communications officers, I’ve created a group in Facebook, The College Social Media Study, that serves as a resource for those who are trying to establish a social networking strategy for their institutions. You’ll find this group at: http://www.facebook.com/group.php?gid=20299145518&ref=nf

B.A., Economics, University of New Hampshire, 1975

Thirty years in academic public relations, serving as chief PR officer at Syracuse University, SUNY Stony Brook, and Skidmore College. Launched ProfNet, one of the first Internet communities, in 1992 as a collaborative of public information officers dedicated to helping reporters connect with expert sources. Launched Smartacus, a collaborative of experts and vendors in social networking, in 2008.